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PR agent for wacky flight attendant could give public jet lag

Photo Credit: Cliffview Pilot
Photo Credit: Cliffview Pilot

EDITORIAL: As suspended Jet Blue flight attendant Steven Slater is discovering, the problem with instant celebrity is that a second act doesn’t come as easily.

Notice the Barry Manilow backstage passes

Slater has hired PR specialist Howard Bragman for damage control after announcing that he wants his job back — you know: the one he left by sliding down an emergency chute carrying a cold can of beer in each hand
after a rude, federal law-breaking passenger ticked him off?

“I can officially confirm that I am now representing Steven Slater,” Bragman wrote in a statement from his office at the aptly named Fifteen Minutes.

He said he would help Slater “sort out the scores of offers that have come through in the past week from media, producers, brands and other interested parties.

“I very much believe that Steven touched a nerve with the American people and am proud to be helping him tell his story at the appropriate time in the appropriate way.”

Jerry DeMarco Publisher/Editor


There’s a fine line between touching a nerve and getting on it. Slater’s delay in getting his public image ramped up is the same kind of lag that turns passengers against flying. For every stud who can go the distance, there are countless one-trick ponies shipped to the glue factory.

Popular culture abhors a vacuum, and there’s been plenty going on to push Slater’s Albert Finney act to the last tent in the media circus. And the more ghoulishly fascinating the center-ring stories get, the louder Bragman will have to bark to catch’s people interest.

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